Good technology copy – white papers, case studies, etc. – is a balancing act.
It should be thorough, well-sourced and technically accurate.
But it should also be accessible, clean and straightforward.
And it should be in plain language.
In all, good tech copy helps generate leads and close sales.
As seen from the bottom line...
Good tech copy doesn't cost
Good tech copy pays
UPDATE (NOV. 2013): Award-winning Toronto-based design firm Someone.ca partners with Mark Anderson to write and design white papers, customer case studies, annual reports and corporate sustainability and responsibility reports.
I've written for most of the major science and technology publications today (including Wired, Technology Review, Discover, New Scientist and Popular Mechanics). For 20 years and over 100 assignments I've been creating compelling copy that draws in savvy and lay readers and reaches out to a wide community of thought leaders.
Someone.ca teams have developed award-winning traditional and online communications and reporting for corporations like Fidelity Investments Canada, Royal LePage Relocations Services, and Manulife. Drawing on Someone's expertise in executing brand programs for large corporations, Someone.ca makes effective communications Someone's business.
I am a good writer who's professional, smart, creative, a quick study, easygoing and easy to work with. Someone.ca is a top-tier design house who have for years been producing elegant and arresting business communications for small companies and major corporate clients.
For stunning white papers and annual reports delivered on-time and on-trend by a team that makes your business communications our business, be in touch and get your project started right now. Someone will make your business jump!
Reach us today by phone or email.
markanderson.writer at gmail dot com
Deborah Barnett, Creative Director at Someone.ca
(416) 548 7385 ext.201 • Toll-Free 1 866 350 2999
Email & AIM/iChat: email@example.com
brain-computer interfaces (EEG, fMRI)
cell phone accessibility
computer-generated imagery (CGI)
clean energy technology
computer security: software, hardware, Wi-Fi & RFID
digital music industry
digital music technology
fast Fourier transforms (FFTs)
flash memory technology
gaming (portable, social, MMOGs)
HDTV (incl. 3D & laser) technology
high-res digital photo technology
internet video (YouTube & TV)
lithium ion battery tech & safety
nanotech & micro-machines
portable power sources
terabit Internet & semantic web
"transactional" computer memory
UAVs & aerial drones
white papers in the digital era