warning signs OF bad technology copyWRITING…

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confusing structure

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tangled description

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generic
marketing-speak

DON’T LET THIS be the story of YOUR WHITE PAPER…

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smart technology demands smart
tech copy

 

Suppose you’re preparing a piece of strategic content about your company’s transformative technology.

You hire a marketing specialist. Or you outsource to a content mill online. Send them company info, technical papers, hold a few phone calls. Your INPUT becomes their OUTPUT. Seems simple.

However, their OUTPUT document misses what makes your technology unique. Reveals no grasp of the compelling case for your company.

You may have even experienced this problem multiple times over. So why does nobody seem to “get” it?

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If you’re done with copywriters who have no technical chops, perhaps it’s time to try someone with the depth of talent, training and know-how that your technology demands.

If you have a white paper, case study or other strategic content project coming up, please get in touch.

I would be happy to discuss, share relevant clips and provide input from an experienced technology copywriter’s perspective.

Let’s transform your company’s smart and transformative technology into incisive content that successfully translates your message — and connects in a way that resonates for your audience.

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You need a good writer who’s also a trained and experienced scientist and technologist.

Someone who can easily dive into your company’s technical backgrounders. Someone you can turn over to the engineering team without a second thought.

I’d like to introduce myself. My name is Mark Anderson. For 20+ years my science and technology journalism has appeared in some of the world’s top sci-tech publications. I also write white papers and other strategic copy for Fortune 100 tech firms and startups in disruptive industries like EVs, vehicle autonomy, AI, computer vision, robotics and HPC.

I have graduate-level training in physics and am a contributing editor to one of the world’s top engineering publications, too.

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