Little Big Cameras
Launching a new consumer electronics category is a risky business, and it doesn't help when it's squeezed into the no-man's-land between two other categories. Tablet computers, for example, are awkwardly situated north of smartphones in size and south of notebooks in performance.
With November's launch of the Olympus E-P2, the population of the no-man's-land between the top end of point-and-shooters and the low end of digital single-lens reflex (DSLR) cameras reached five models. But there's little indication that the public understands the new category any better than it did in August 2008, when Panasonic and Olympus launched their first Micro Four Thirds cameras.
An article for the April 2010 issue of IEEE Spectrum.