Indie Filmmakers Find Alternatives to the Multiplex
That ol’ Sundance magic ain’t what it used to be. As recently as 2006, a scrappy indie like Little Miss Sunshine could premiere at the film festival in January, pay off its $8 million production cost with a $10.5 million distribution contract, and hit the big time by summer. (Sunshine ultimately grossed almost $100 million.) Since then, however, splashy Hollywood deals have become as hard to find as a wrinkle on Nicole Kidman’s forehead. In 2008, less than half of the films submitted to Sundance saw US theatrical deals, which means independent auteurs, already schooled in the art of DIY filmmaking, are mastering the intricacies of bootstrap distribution, too. Here are five up-and-coming methods that are ready for their close-up.
A story for the Jan. 2010 issue of Wired magazine. Illustration credit James Turner.