A memo saying "geek chic is going mainstream" must have circulated among network TV execs as they concocted this fall's prime-time lineup.
Hoping to woo coveted geek eyeballs, they've put their money on nine new shows focusing on -- or catering to -- nerds, freaks and outsiders of every type.
"Geeks are the new cool," said Teri Weinberg, NBC Entertainment's executive vice president. "We are all gravitating towards the underdog."
A story for Wired.com on Sept. 24, 2007.